His passion, today, is concerned with creating a better informed society – better informed, that is, about “best practice” wildlife management and the wise and sustainable utilization of our wild living resources for the benefit of mankind. He has a strong and passionate commitment to exposing the menace and iniquities of the animal rights doctrine. He is a founding member of the True Green Alliance (TGA) and, for the duration of 2016, he was its President. In January 2017 he was appointed CEO. The TGA is affiliated to South Africa’s wildlife Industry insofar as it has undertaken to fight the industry’s battles to overcome pernicious opposition from the South African and international animal rights movement.